Revenue opportunity calculator

Set the sliders to a typical busy night at your venue. The tab keeps three things apart: what the machine would sell, what would be new revenue for your venue, and the bartender time it frees. Every assumption is printed on it.

Nights with a line at the bar, plus event nights.

Beer, seltzer and canned cocktails together. Hotel bars often run higher than neighborhood bars.

Orders that move from the bar

From your POS. These are sales you already make.

An assumption. Moved sales aren’t new revenue. They free bartender time.

Sales you’re missing now

Guests who leave the line and buy nothing, counted as one drink each. If you count your peak hour with the walkaway guide, add a rough estimate for the rest of the night.

An assumption, not a measured rate. There’s no field data on this yet. Try 25% and 75% to see the range.

Your cost assumption (optional)

$

Any number you want to test. We don’t publish pricing; ask for the pricing sheet.

DRINKDOCK
Estimate for your venue

Machine sales, per busy night
Moved from the bar60
New, from walkaways15
Drinks at the machine75
Machine sales$750.00
Machine sales per month$13,000

New to your venue, per month
New drinks x price x 17.3 busy nights$2,600
  less product cost-$780
  less card processing-$78
Contribution$1,742

Bartender time freed
Per busy night40 min
Restocking it takes8 min

Capacity, not payroll. It saves wages only if you change staffing.


Assumptions: product cost 30% of price, card processing 3%, 4.33 weeks a month, 40 seconds of bartender time per canned drink, 6 seconds to load each can. Excludes tax. Only walkaway sales count as new revenue, and even those are an estimate: some of those guests might have come back later or ordered something else. Measuring the real number means comparing similar nights with and without a machine, which is part of how we’d run a pilot.

Check the numbers with us

On a 20-minute call we’ll build a scenario from your busy nights and your canned sales.