For beverage brands
Put your cans in front of guests at the moment they choose, at the busiest hour of the night. Here’s how brands work with DrinkDock, and the Pennsylvania rules we follow.
How brands work with DrinkDock
Product listings
Add your products to the DrinkDock catalog. When a venue stocks one, it appears on their menu screen with your art, style, size and ABV. Listing is free.
Menu-screen art
Send a product image and a one-line description. We format it for every screen size, so your can looks the same in every machine.
Point-of-sale wraps
A manufacturer, importing distributor or distributor may give a venue point-of-sale advertising at no charge, up to $750 per brand on display at one time.1 Single-brand side wraps will be priced to fit inside that limit.
Taprooms
Breweries and cideries that sell their own products under their own license can lease a machine for the taproom, the same as any venue.
Category reports
Aggregated, de-identified sales by style, can size and hour across DrinkDock machines. No venue names and no guest data, and only from venues that agree to be included. Reports start once pilot machines are running.
Launch support
New SKU at a pilot venue? We’ll load the art the day it arrives, so it’s on the menu screen the first night it’s in the machine.
What we don’t do
Venues choose what goes in their machine. That keeps it simple for them and legal for you.
No paid placement
We don’t sell slots, shelf position or top-of-menu spots. The venue sets its menu and its prices.
No paying for the machine
Pennsylvania prohibits licensees from providing equipment or fixtures to other classes of licensees, and from offering rebates or concessions to induce a purchase.1, 2 So a brand can’t cover a venue’s machine, lease or install, and we don’t pass payments to venues on a brand’s behalf.
No exclusives
A wrap doesn’t lock other brands out of the machine.
What a listing needs
Send these for each product. We’ll confirm when it’s live in the catalog.
| Product image | PNG with a transparent background, front of the can, at least 1200 px tall |
|---|---|
| Name | As it should appear on the menu, up to 22 characters |
| Description | One line, up to 60 characters |
| Style | For example, lager, IPA, hard seltzer, canned cocktail |
| ABV | As printed on the label |
| Base | Malt, wine or spirits, so venues can check it against their license |
| Container | 12, 16 or 19.2 oz can, or 12 oz bottle |
| UPC | 12-digit UPC for the single unit |
| Pennsylvania distributors | Who carries it, so venues know where to order |
Sources
- Pennsylvania Liquor Control Board, Advisory Notice No. 10 (10th revision), Trade Practices, September 25, 2024
- 47 P.S. §4-493, Unlawful acts relative to liquor, malt and brewed beverages and licensees
This page describes how DrinkDock works with brands. It isn’t legal advice.
Talk to us about your brand
Tell us your products and where you’re distributed in Pennsylvania. We reply within two business days.